Market Your Company

After you've secured your booth space for JLC LIVE, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in the event this year.

Some of these ideas may seem pretty basic and many are quick, easy to implement, and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

If you would like to speak to someone regarding all of the free marketing tools JLC LIVE offers our exhibitors, please feel free to contact your personal Exhibitor Marketing Consultant, Heather Gibke, and she'll be more than happy to provide you with everything you need to maximize your presence at the show!

Electronic Communication

  • Send an e-mail to your clients inviting them to the show
  • Send your customized client invitation PDF to all of your customers via e-mail, mail, or via flyer
  • Add your exhibit information (booth number, show dates) to your e-mail signature


  • Create a special page on your website that showcases your participation in the event and advertises any show specials you may be offering
  • Request an exhibitor badge—a graphic that shows that you are an official event exhibitor—and place it on your website or industry blog


  • Purchase an ad in the Event Guide that promotes your booth 
  • Purchase an ad in a trade publication that promotes your booth and link to registration 

 Direct Mail

  • Send a personal invitation to your customers and prospects about your booth 
  • Create a postcard to mail to your customers and prospects about your booth 
  • Print or stamp a message about your booth on your company envelopes 
  • Include booth number and information in communications you are already sending, such as invoices, to customers

Exhibitor Tool Box

Request the official JLC LIVE Exhibitor Badge and add it to your website to promote your presence at the show.  You can even link your badge to your exhibitor profile on our website to provide your clients with all the information they need to visit you at the show!  

To receive the exhibitor badge, please contact Heather Gibke at 972-536-6424.

Interested in displaying a custom "Official Exhibitor" web ad with your logo, booth number, and show information on your website, blog, social media page, or other digital space? Our Exhibitor Marketing Consultant will be more than happy to create a complimentary custom web ad for you to use however you see fit to help you promote your presence at the show and increase your ROI.  

Just e-mail her your logo, web ad dimensions in pixels (ex: 200 x 180 px), and your company name, and she'll send you back you own personalized web ad.

To help you invite your customers to the show quickly and easily, we offer you a customized PDF Invitation that includes your logo and booth number!

Custom invitations with company name and booth number have been created for each exhibitor.  You can use this invitation to e-mail out to your customer database, print off and include with your invoices and other customer mailings, or print them off and pass out to customers as you see them.  

Please contact Heather Gibke to receive your personalized invitation and custom registration link, which provides customers/clients with a free expo pass and discounted conference sessions.

Do you have a company Facebook, Twitter, or Instagram account?  If you do and are interested in promoting your presence at the show on social media, our Exhibitor Marketing Consultant is here to help!  

We can provide you with customized social media graphics you can post to your pages/accounts that include your company logo and booth number, and we can also provide you with special discounted registration codes you can use to provide your followers with free exhibit hall registration.

Have your social media person contact Heather today to get started promoting your presence at JLC LIVE!

And, when talking about the show on your social media accounts, make sure to always include the #JLCLIVE hashtag to others can follow the conversation!

Contact Our Exhibitor Marketing Consultant

Looking for FREE ways to market your presence at the show and drive traffic to your booth? Contact Heather Gibke, Exhibitor Marketing Consultant, and she'll be more than happy to help you maximize your investment with complimentary JLC LIVE marketing tools.

Heather Gibke
Exhibitor Marketing Consultant